Woman sitting on a green couch using her phone and laptop while another woman prepares a drink in the background.

Why Everything Feels Like a Trend ?

Remember when trends stayed in their lane? When fashion was fashion, wellness was personal, and your hobbies weren’t curated for an algorithm?

Now, it feels like everything is a trend.
What you eat, how you sleep, the way you take your coffee, your skincare routine, your “core” personality, all packaged, posted, and ready to expire by next week.

So why does life feel like one big scrollable moment?

Welcome to Trend Culture on Hyperdrive

An adult woman browsing social media on a smartphone indoors.

Social media didn’t just speed things up, it rewired our expectations entirely.

A 30-second Reel or a “Day in My Life” TikTok is enough to turn a candle, a morning smoothie, or a grey hoodie into a lifestyle aesthetic.
Suddenly, it’s not just a habit, it’s a statement. And if you’re not doing it, are you missing out?

📈 According to the American Psychological Association, social media and short-form content can overstimulate the brain’s reward system, leading to lower satisfaction and shorter attention spans.

The dopamine hit of “something new” is addictive, but it comes with a cost:
We stop doing things because they matter, and start doing them because they trend.

Wellness, but Make It Viral

A woman in a white robe using a smartphone to take a selfie, showcasing skincare products.

Health has always been personal, now it’s performative.

Hot girl walks, water bottles with timestamps, $80 face masks, mushroom lattes…
Wellness isn’t just about feeling good anymore, it’s about being seen doing it “right.”

There’s nothing wrong with a great routine. But when every ritual becomes a trend, the line between what nourishes you and what markets to you gets blurry.

Read: How the Cost of “Looking Healthy” Is Fueling a Billion-Dollar Industry

Why This Matters (And What to Do About It)

You’re not imagining it. Life really does feel like one trend after another but that doesn’t mean you have to play along.

Try this:

  • Tune into how things make you feel, not just how they look
  • Pause before sharing: Am I expressing or performing?
  • Make space for habits that aren’t content, just peace
  • Ask: Would I still do this if no one saw it?

Reels fade. Core memories don’t.


You don’t need to aestheticise every corner of your life to make it meaningful.
You don’t need to trend to belong.
And you don’t need to keep up especially if it means losing touch with yourself.

Real wellness, real style, real joy, they don’t need a filter.

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