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Beyond Greenwashing: How to Tell If a Fashion Brand Is Really Sustainable
Fashion

Beyond Greenwashing: How to Tell If a Fashion Brand Is Really Sustainable

ByThe Trend Audit May 24, 2025May 24, 2025

In a world where everyone wants to be seen as “green,” brands know that claiming sustainability can boost sales.But not…

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Two women exploring colorful clothes in a thrift store, relaxed and casual setting.
Fashion

Trend Overload: How TikTok Micro-Trends Are Fuelling Fast Fashion (and Sustainability Backlash)

ByThe Trend Audit May 22, 2025May 18, 2025

It feels like every time you open TikTok, there’s a new aesthetic dominating your feed. It’s exciting. It’s fresh.And it’s…

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Fashionable woman posing in black leather jacket indoors, capturing content with smartphone and tripod.
Fashion

Is Fashion Just a Race for Attention Now?

ByThe Trend Audit May 17, 2025May 11, 2025

Once upon a time, fashion was about self-expression.It was personal, reflective, and rooted in style choices that made you feel…

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Two young adults selecting clothes in a crowded vintage thrift store.
Fashion

Why “Affordable” Isn’t Always the Smartest Choice

ByThe Trend Audit April 29, 2025April 27, 2025

Everyone loves a good deal or at least, that’s what we’ve been taught. The rush of grabbing something at 70%…

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Asian woman partially hidden under layers of neutral-toned clothes.
Fashion

The Real Cost of Cheap Clothes

ByThe Trend Audit April 22, 2025April 20, 2025

We all love a good deal.But sometimes, what looks like a bargain costs us more than we realise, not just…

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Woman in white dress organizing clothes on a clothing rack in a sunny room with wooden flooring.
Fashion

Do You Really Need a New Wardrobe Every Season?

ByThe Trend Audit April 15, 2025April 15, 2025

Spoiler: You don’t.But the fashion industry and your feed might try to convince you otherwise. Every few months, there’s a…

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A chic minimalist clothing rack with neutral garments in a bright, modern setting.
Fashion

How to Build a Conscious Wardrobe Without Breaking the Bank

ByThe Trend Audit April 8, 2025April 8, 2025

Want to dress better without draining your wallet or the planet?You’re not alone. Many people want to make more conscious…

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A creative collage of printed analog-style photos showcasing various moods and compositions.
Fashion

🧵 10 Timeless Wardrobe Pieces That Will Never Go Out of Style

ByThe Trend Audit April 5, 2025April 5, 2025

Trends come and go, but style? That’s forever. In a world of microtrends and algorithm-driven must-haves, building a wardrobe with…

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Two women relaxing while trying on new clothing purchases in a cozy living room setting.
Fashion

The Trend Trap: How Social Media Fuels Overconsumption

ByThe Trend Audit April 3, 2025April 3, 2025

Every time you open Instagram or TikTok, there’s a new “must-have” trend. One week, it’s the quiet luxury aesthetic; the…

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